ATHLETA
The Power of Gratitude
Rich Media Advertisement
HTML/CSS
Video and Audio Editing
OBJECTIVE
Design and build a rich media advertisement for the popular women’s activewear, Athleta. The objective is to showcase their latest collection of activewear based on the campaign “The Power of Gratitude.” Overall, providing an immersive experience for users. Delivered in a series of banner ads and an expandable unit, including CTA’s to encourage user engagement.
OUTCOME
To make the interactive ad engaging and user-friendly, features such as expandable panels, video, and CTA buttons were incorporated.
The result generated a significant increase in brand awareness. Effectively showcasing Athleta's latest collection and encouraging users to engage with the brand.
